In 1990, an unspecified K9 unit appeared with Sylvester McCoy as the Seventh Doctor and Sophie Aldred as Ace in an episode of the children's education programme Search Out Science entitled Search Out Space, which was included as an extra on the release of the Doctor Who story Survival by the BBC. Another unspecified K9 unit also appeared in the 1993 charity special Dimensions in Time. In the 1998 computer game Fallout 2, the Navarro base has a damaged robot dog known as K9, which uses similar speech mannerisms to the Infobox Doctor Who character. If repaired, the cyberdog is willing to join the character's party as a companion. In the 1999 television series Queer as Folk (written by future Doctor Who executive producer Russell T Davies), a K9 model is given to the character Vince as a birthday present. The prop used was an original, operated — as occasionally in Doctor Who — by visual effects assistant Mat Irvine. In the second series of I'm Alan Partridge (2002), the character of Alan Partridge recalls how his purchase of the rights to K9 contributed to his mental breakdown and driving to Dundee in his bare feet while gorging on Toblerone. In the South Park episode "Go God Go XII" (2006), Eric Cartman, being trapped in the year 2546, has acquired a robot dog called "K-10", a parody of K9. Due to timeline alterations, he is replaced by robot cat "Kit-9" and later robot bird, "Cocka-3". K9 appeared on a special Doctor Who-themed edition of The Weakest Link in 2007, but was voted out unanimously at the end of the first round, despite answering his question correctly. This was due to the fact every single player of the team answered correctly and banked the £5,000 target, and that the producers told the contestants to vote him off, just in case he broke down. Anne Robinson (whom K9 addressed as "Mistress") said "I'm so sorry" before declaring him the weakest link.
In 1985, a series of gamebooks featuring the Sixth Doctor were published by Severn House under the title Make your own adventure with Doctor Who in Britain and Find Your Fate — Doctor Who in the United States. These books were actually written by scriptwriters for the television series. Martin wrote Search for the Doctor which takes place in the mid-21st century and features K9 Mark IV being reunited with the Sixth Doctor long after Sarah's death.
When the Tenth Doctor created K9 Mark IV to replace K9 Mark III, he added a shiny metallic blue paint job and other improvements, including an omniflexible hyperlink facility. (TV: School Reunion) Later, though, K9 reverted to his old dark green colour. (TV: Invasion of the Bane) In battling Mr Smith (and following the battle) K9 displayed a teleport facility and a laser weapon similar to the previous K9s'. (TV: The Lost Boy)
Unlike 25 years earlier where she appeared unconcerned with K9 Mark III being seen, Sarah Jane restricted K9 Mark IV to her Ealing house except in emergencies or when she required his services, lest she have to explain him. Her son Luke covered by explaining to a puzzled Peter Dalton that K9 was a Japanese robot toy with pre-programmed phrases. (TV: The Wedding of Sarah Jane Smith) Nevertheless, she sent K9 to serve Luke when he went away to the University of Oxford. (TV: The Nightmare Man)
Whereas Sarah Jane lifted K9 Mark III into and out of her car, (TV: A Girl's Best Friend) K9 Mark IV had a "hover mode" allowing him to negotiate the stairs of the Smiths' three-story house and bi-level attic, and to enter and exit cars. (TV: The Wedding of Sarah Jane Smith, The Gift) The Eleventh Doctor implied that Mark IV was not the first to have the ability to hover. (TV: The Power of Three)
After Mark I sacrificed himself to destroy the Jixen warriors, Starkey retrieved his regeneration unit, which quickly activated. In a blast of white light, K9 was thus reborn as a much more advanced model, though this K9 Mark Z could not access the memories of his previous self, which had been "scrambled". He stayed at the house of Alistair Gryffen, who ran tests on K9, but did not tell the Department. K9 tried to kill Starkey, as he was sprayed with Jixen genetic matter and so registered as a Jixen. Starkey convinced him that he was not an enemy and K9 gave him his dog whistle to summon him when needed. (TV: Regeneration) K9 and the team tracked down the surviving Jixen to Dauntless Prison and killed it. They also faced a Meron and freed the alien prisoners. (TV: Liberation) K9 travelled with Starkey when he was on the run from the Department and rescued Gryffen (who was kidnapped by a Korven). Gryffen later welcomed him and Starkey into his home. (TV: The Korven)
During an encounter with the sentient painting, the Mona Lisa at the International Gallery, a simulation of K9 Mk IV was created when Mona Lisa was tricked into animating a drawing of K9 made by Clyde inside a cloud of mystic drawing-animation energy. He subsequently defeated The Abomination, another evil painting-come-to-life, before disappearing as the Mona Lisa herself reverted to being an immobile painting. (TV: Mona Lisa's Revenge)
Jealous, Possessive by Paul Magrs, the "Scorpio" story in Big Finish's anthology Short Trips: Zodiac features K9 Mark I and Mark II relaying their exploits to each other, and their veiled put-downs to each other reveal that each considers the other to be the "inferior" version. This attitude is also occasionally hinted at in the way the two units refer to each other in the Gallifrey audio series.