He did not use contractions such as "you've" for "you have" and addressed others by titles such as "Master", "Mistress", "Doctor-Master" (to refer to the Doctor) or "Young Master" (Adric, Starkey and in one instance, Clyde). Though he did not seem to resent his subordinate status, he sided with the Doctor's companions over the Doctor and showed a dark side, regarding other artificial intelligences with contempt. (TV: The Invasion of Time, TV: The Wedding of Sarah Jane Smith, TV: Robot Gladiators) He relished a brief chance to act as a figure of power. (PROSE: The Well-Mannered War)

On 3 April 2010, the TV series K9 began broadcasting on the Australian Television Network Ten as part of a Saturday morning line-up of children's shows. John Leeson is the voice of K9. The first episode called "Regeneration"[13] featured the earlier Mark I version of K9. The "older" K9 materializes in London in the future and in the midst of an incident where an alien species is threatening human lives. K9 sacrifices himself in order to save the humans, but one component survives that enables his self-regeneration into the new unit. The main human cast members include Robert Moloney as Professor Gryffen, Keegan Joyce as Starkey (K9's new "master"), and Daniel Webber as Darius. The first 14 episodes of K9 season 1 were broadcast mid-morning on Channel 5 in December 2010 with the remaining episodes scheduled for January 2011. Trailers for the series appeared on Channel 5 from early December voiced by John Leeson. Originally, it had been planned to split the series in two halves between the Christmas 2010 and Easter 2011 school holiday schedules.

In the spin-off media, K9 Mark II remained Romana's faithful companion for many years. In the early 2000s, John Leeson and Lalla Ward featured in a series of audio plays produced by BBV as K9 and "The Mistress", detailing these characters' adventures in a parallel universe. As neither Romana nor E-Space could be licensed, the aliases of the Mistress and the "pocket universe" were used instead.
Introduced into the plot in The Invasion of Time, K9 Mark II first actually appear on-screen in The Ribos Operation (1978). More mobile than his predecessor, Mark II exhibited the ability to sense and warn others of danger. He travels as a companion alongside the Doctor and Romana. Around the time of Romana's regeneration (the transition from actress Mary Tamm to Lalla Ward), the K9 character was explained as suffering from "laryngitis" to accommodate Leeson's departure from the series at the start of the 1979–80 season; for this time, he was portrayed by David Brierley, until Leeson's return for the 1980–81 season. When the Doctor and Romana travel to the parallel universe of E-Space, K9 is severely damaged, in Warriors' Gate (1981). The damage was such that K9 could only function in E-Space; when Romana decided to stay and forge her own path, the Doctor gave K9 to her. The character makes subsequent appearances in remakes of the unfinished serial Shada, alongside the Eighth Doctor (Paul McGann); the 2003 Shada audio play and webcast depict K9 Mark II as having returned to Gallifrey with Romana, now Lady President of the Time Lords, where the Doctor visits them. It is not clear if either of these audio appearances are considered canonical in relation to the continuity of the TV series.
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