In 1990, an unspecified K9 unit appeared with Sylvester McCoy as the Seventh Doctor and Sophie Aldred as Ace in an episode of the children's education programme Search Out Science entitled Search Out Space, which was included as an extra on the release of the Doctor Who story Survival by the BBC. Another unspecified K9 unit also appeared in the 1993 charity special Dimensions in Time. In the 1998 computer game Fallout 2, the Navarro base has a damaged robot dog known as K9, which uses similar speech mannerisms to the Infobox Doctor Who character. If repaired, the cyberdog is willing to join the character's party as a companion. In the 1999 television series Queer as Folk (written by future Doctor Who executive producer Russell T Davies), a K9 model is given to the character Vince as a birthday present. The prop used was an original, operated — as occasionally in Doctor Who — by visual effects assistant Mat Irvine. In the second series of I'm Alan Partridge (2002), the character of Alan Partridge recalls how his purchase of the rights to K9 contributed to his mental breakdown and driving to Dundee in his bare feet while gorging on Toblerone. In the South Park episode "Go God Go XII" (2006), Eric Cartman, being trapped in the year 2546, has acquired a robot dog called "K-10", a parody of K9. Due to timeline alterations, he is replaced by robot cat "Kit-9" and later robot bird, "Cocka-3". K9 appeared on a special Doctor Who-themed edition of The Weakest Link in 2007, but was voted out unanimously at the end of the first round, despite answering his question correctly. This was due to the fact every single player of the team answered correctly and banked the £5,000 target, and that the producers told the contestants to vote him off, just in case he broke down. Anne Robinson (whom K9 addressed as "Mistress") said "I'm so sorry" before declaring him the weakest link.
K9 Mark III first appeared in "A Girl's Best Friend", the 1981 pilot for a series, K-9 and Company, which never materialized beyond the first episode. In this, the character is presented to the Doctor's former companion Sarah Jane Smith (Elisabeth Sladen); together, the two embark on what a number of adventures. Only the first of these is depicted on-screen; several are shown in comic book and audio play adaptations, and others are alluded to by the television series. Mark III made a brief appearance alongside Sarah Jane in the Doctor Who 20th anniversary ninety-minute special The Five Doctors (1983), before appearing properly and for the final time in the revived series' episode "School Reunion" in 2006. By the time of that story, Mark III has fallen into disrepair and eventually sacrifices himself to stop a plot by the alien Krillitane and defeat their leader, Lucas Finch (Anthony Head). In the episode's conclusion, the Doctor presents Sarah Jane with a new K9 to encourage her to continue investigating alien activity; the Doctor "rebuilt" him after the Mark III's sacrifice, implying that he had the same mind and memories as his predecessor while still being a "brand new model".
Although the first incarnation of K9 does not appear again in televised Doctor Who media, he is the star of the 2009 K9 television series, in which he undergoes a sort of "regeneration" process from which a new, more sophisticated and futuristic K9 emerges; in the first series of K9, the character is transported to London c. 2050 by Professor Gryffen (Robert Moloney). Though on regeneration the character loses his memory of his adventures with the Doctor, he assists Gryffen and several teenage companions against a dystopian regime of "The Department". The upgraded K9 has new specifications, sporting a sophisticated head-up display, the ability to fly, and more powerful laser weapons.